Smile! Shine! Protect!

White Is Black whitening toothpaste removes discoloration using activated carbon without abrading or bleaching - while boosting oral health.

The activated charcoal makes the toothpaste pitch black, but keeps teeth pearly white by absorbing substances that cause discoloration while hydroxylapatite (HAP) hardens the enamel.

The toothpaste also has enzymes that boost the anti-plaque action of the saliva. Together with the fluorides, this doubles the protection against tooth decay.

The White Is Black version of the CS 5460 ultra soft toothbrush offers unparalleled gentleness and efficiency.

The 5,460 CUREN filaments of the CS 5460 ultra soft form an uncommonly dense and efficient cleaning surface. While they are gentle on gums and teeth, CUREN filaments are extremely hard on plaque.

Includes one CS 5460 ultra soft toothbrush and one 90mL (3oz) tube of White Is Black toothpaste.